Routledge Critical Advertising Studies tracks the profound changes that have taken place
in the field of advertising. Presenting thought-provoking scholarship from both
prominent scholars and emerging researchers, these groundbreaking short form
publications cover cutting-edge research concerns and contemporary issues
within the field.
Titles in
the series explore emerging trends, present detailed case studies and offer new
assessments of topics such as branded content, economic surveillance, product
placement, gender in marketing, and promotional screen media. Responding
quickly to the latest developments in the field, the series is intellectually
compelling, refreshingly open, provocative and action-oriented.
Anyone
interested in contributing to the series should contact the series editor
Jonathan Hardy at j.hardy@uel.ac.uk.
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