The book aims to provide an insightful, easy to understand,
approach to an emerging field. It is committed to assume a multidisciplinary
viewpoint and summon up developing domains within contemporary rhetoric in
order to offer the reader a comprehensive assessment of Media’s persuasive
dimension.
Also, it puts into prominence the role of Rhetoric in the
configuration and practice of Media Studies as well as evidencing the new
possibilities Media introduced in rhetoric and persuasion processes.
The edited book will present the state-of-the-art research
providing a useful (conceptual and methodological) tool. His goal is to provide
a starting point to the study of the many forms by which media takes us to
think, feel, and act.
