The
Transnational Circulation of Ready-Made Content in Television. The issue
of audio-visual content international distribution and circulation is one of
the most relevant in recent debates in Media and Television Studies: in the
“age of plenty” (Ellis: 2000) distribution presents innovative features
relating to both the introduction of new digital platforms and the diverse
strategies developed by traditional and innovative players (including public
service broadcasters, commercial, pay broadcasters and OTT services).
This area
has been the subject of much previous scholarship, particularly in terms of the
relevance of TV formats, their centrality for the medium and its economy, and
the different practices of adaptation and “localization” (Moran: 2009; Chalaby:
2016). However, much less attention has been devoted to ready-made content and
its circulation among different countries and markets. “Canned programming” is
typically the output of a specific national TV and media system, but it spills
across borders when licensed into different territories.
