This book seeks to showcase current academic debates and multiple disciplinary perspectives on adversiting. The contributions in this book will help create a comprehensive overview of academic discourse on contemporary advertiting. Perspectives on the ethics of advertising, the challenges to measuring advertising’s impact, and the importance of professional creativity are particularly encouraged.
Proposed chapters might address whether advertising is purely manipulative, whether it encourages over consumption, whether it creates monopolies, or whether it serves primarily to make the rich even richer. Chapters might also argue that advertising encourages and rewards creativity, enriches people’s connections to their possessions and experiences, fills needs rather than creating them, provides society with good models for emulation, or offers genuinely aesthetic experiences. These are just some possibilities—we are seeking a range of opinions, approaches, and perspectives.
The book proposal will be submitted to the Palgrave Macmillan series “Palgrave Debates in Business and Management,” (series editor Anders Örtenblad) which looks for edited collections “taking stock of controversial and complicated topics within business and management” in refreshing and creative ways.
Please
visit the series page here.
Each chapter should be between 3000-5000 words, although shorter pieces will be considered.
Please submit a 250-500 word chapter proposal, short bio, and a CV to vberg@bu.edu by 1 July, 2021
Editor: Kathleen M. Vandenberg | Boston University
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