*CFP* "INFLUENCE AND ORGANIZATIONS: CULTURES", ISSUE 60 OF COMMUNICATION AND ORGANIZATION JOURNAL

Argumentation

Influence as an object of research in social sciences and in communication (Mucchielli, 2009) mobilizes numerous definitions and approaches, putting at their center both the media (Maigret, 2015) and social interactions (Katz and Lazarsfeld, 1955). Through a more instrumental prism, we could say that exerting influence consists in getting others to freely do something that they would not have done spontaneously without a given intervention (Massé et al., 2006). Influence can also translate into the status quo, when the objective is, for example, to avoid mobilization (Gendron, 2014)

Influence can be conceived as the result of an act of communication on an audience’s behavior or social representations (Jodelet, 2003), as the result of a process of circulating ideas and opinions (Heath, 2006), or as a set of practices and strategies aimed at persuasion (Breton, 2008).

*CFP* "MUJER Y COMUNICACIÓN", MONOGRÁFICO Nº XXII, REVISTA ADRESEARCH ESIC

La revista aDResearch ESIC Revista Internacional De Investigación En Comunicación invita a la comunidad académica, nacional e internacional, a presentar propuestas de artículos para un monográfico especial, correspondiente al número XXII, que será publicado de marzo de 2020.

ADresearch ESIC, a punto de cumplir los diez años de trayectoria, está llevando a cabo un ambicioso proceso de mejora de su posicionamiento y visibilidad a nivel internacional, estando ya presente en diferentes repositorios y bases de datos de prestigio.

Hace unas semanas, y por primera vez en la historia, ha sido elegida una mujer como Presidenta de la Comisión Europea, Úrsula Von der Leyen. Ha nombrado al equipo más paritario de la historia de Europa, 14 hombres y 13 mujeres. Si se analizan estos nombramientos como centro de decisiones futuras, supone toda una declaración de intenciones al servicio de la Comunicación: Europa no puede ser igual a hace años porque la sociedad tampoco lo es. Algo está cambiando…, la Mujer está transformando su estructura de participación y reivindica estar presente en la toma de decisiones.

*CFP* "THE ROLE OF INTERNAL COMMUNICATION IN PERFORMANCE MANAGEMENT AND THE COMPETITIVENESS OF HUMAN CAPITAL OF PUBLIC AND PRIVATE ORGANIZATIONS", 2ND INTERNATIONAL SYMPOSIUM

“The role of internal communication in performance management and the competitiveness of human capital of public and private organizations”

2nd International Symposium

16-18 December 2019

Ibn Zohr University, Agadir, Morocco

Neglected, underestimated or non-existent in most public and private organizations, internal communication is one of the key factors in performance management and the competitiveness of the human capital of public and private organizations. One of the tasks of internal communication is to render the organization's strategy meaningful and to allow each employee to go beyond the individual logic in order to achieve group logic.

Internal communication is also one of the hallmarks of the performance and competitiveness of the organization's human capital, which means that it has a direct impact on the organization's results through employee attitudes and behaviors and collaborators. The added value of internal communication is more important when the manager adopts a management mode centered on the human capital of the organization.