“The role of internal communication in performance management and the
competitiveness of human capital of public and private organizations”
2nd International Symposium
16-18 December 2019
Ibn Zohr University, Agadir, Morocco
Neglected, underestimated or non-existent in most public and private
organizations, internal communication is one of the key factors in performance
management and the competitiveness of the human capital of public and private
organizations. One of the tasks of internal communication is to render the organization's
strategy meaningful and to allow each employee to go beyond the individual
logic in order to achieve group logic.
Internal communication is also one of the hallmarks of the performance
and competitiveness of the organization's human capital, which means that it
has a direct impact on the organization's results through employee attitudes
and behaviors and collaborators. The added value of internal communication is
more important when the manager adopts a management mode centered on the human
capital of the organization.
Internal communication stems from the organization's strategy and is the
result of its organizational culture. It is never the cause of the dysfunctions
of the organization or its management, but it is its symptomt. Internal
communication is a central process, a constitutive function of management.
In the continuity of the previous edition realized in 2017, this 2nd
international conference on "the place of internal communication in the
management of the performance and the competitiveness of the human capital of
the public and private organizations" is a noteworthy platform for a
responsible exchange between research and experience, researchers and
practitioners of internal communication as well as human capital management of
public and private organizations. It is also within the spirit of research and
development in addition to disciplinary and interdisciplinary structuring.
The conference opens the debate on a multidimensional and
multidisciplinary question, namely: "how to rethink the practices of
internal communication in the management of the performance and the
competitiveness of the human capital of public and private organizations".
We also hope through this symposium to understand the relationship between
internal communication and the management of human capital competitiveness of
public and private organizations in order to maintain a competitive advantage
in a context of organizational change in public and private organizations.
Researchers and internal communication professionals are invited to send
us their contributions within, but without being restricted to the following
axe:
- Internal communication and the social climate of the organization
- Organizational Performance and Internal Communication
- Internal communication 3.0 a lever for collaboration and employee engagement
- Is internal communication a communication or an HR matter,
- How to set up an internal dynamic of participatory innovation,
- The role of communication professionals in the management of organizational culture
- Universities and internal communication: limits and perspectives
- Internal communication strategy and the success of ERP projects
- Critical analysis of internal communication strategies adopted by the public and private sector
- Internal communication and change management
- Rethinking the links between human capital management and internal communication in the context of organizational change
- Data management and the improvement of human capital management
- Internal communication and attractiveness of clusters
Feel free to enrich this symposium with your own axes proposals.
Submission conditions
Communication intentions at this colloquium may be theoretical
reflections and / or empirical work results. The selection will be based
initially on researchers’ communication intentions in a document of three pages
maximum in Word format.
Proposals (3,000 characters maximum in word and pdf files) must include
a title, an explicit problematic and a short bibliography. It is possible to
attach a brief biography (1000 characters maximum). The proposals will be the
subject of an expertise appraisal process by the members of the scientific
committee of the conference.
Proposals should be sent to the following address:
abilabilprofil@gmail.com Miral_sabry@yahoo.com (indicating in the subject of
the message 'AFHE 2019 Congress submission') before 20 September 2019.
Papers, lasting up to 20 minutes, may be presented in French or English.
Doctoral consortium
During this international symposium, a special session "young
researchers" (doctoral consortium) will be organized. This day is an
opportunity for PhD students to meet and discuss issues related to both their
research area and research activities. This consortium is a fruitful exercise
and is highly recommended for PhD students. The doctoral consortium is open to
all doctoral students currently enrolled in the second year of the thesis and
beyond. Proposals should be sent via email to abilabilprofil@gmail.com, before
November 06th, 2019.
Important dates
Submission of communication intentions: September 20, 2019
Reading Committee decision: 20 October 2019
Sending complete texts (12 to 25 pages, maximum 2500 to 40,000
characters excluding bibliographical references): November 19, 2020
Each communication intention will be subject to a double blind
peer-review.
Communications’ format
The papers will be gathered in sessions of 3 to 4 papers according to
the subjects treated. Each paper will be delivered in a 20-minute presentation,
followed by 20 minutes of discussion. Participants must provide a PPT version
of their submission by December 5th, 2019 to share it with the other
participants of their session. Proposals are subject to double blind
peer-review. 2,500 signs with the name of the author, function and email
address, as well as axis number
Papers may be in French, English or Arabic.
Date and place
The 2nd International symposium on "the place of internal
communication in the management of performance and competitiveness of the human
capital of the organization" will take place on 16-18 December 2019 in
Agadir, Morocco, at the National Business School of Agadir, Ibn Zohr University. The last day ofthe event (the 18th) will be devoted to doctoral
workshops.
Contact
Publication of the Colloquium Proceedings (paper version):
Mail: abilabilprofil@gmail.com
Prof.Miral AlAshry, Mail: Miral_sabry@yahoo.cm
Registration fees are:
200€ for foreign researchers,
100€ for Moroccan researchers,
50€ for doctoral students,
Conference registration covers the participation fee in the Gala Dinner.
In case of non-payment of the registration, the communication will be
withdrawn from the final program definitely.
If a proposal is rejected, the decision is irreversible.
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