Between
1970 and 1975, black and white directors made so-called “Blaxploitation” movies
to profit from African American audiences.
They took the film industry by storm in the brief period of time
following the collapse of the studio system.
While films like Sweet Sweetback’s Baadasssss Song (1971), Shaft (1971),
Super Fly (1972), and Foxy Brown (1973) earned substantial revenue at the
box-office, demonstrating the value of the black movie going audience, many of
the films were marred by controversy.
Some African American community leaders and organizations, critics, and
scholars perceived them as overly reliant on sex, violence, and drug use. In
conjunction with sudden glut and overexposure of these films and the emergence
of the Hollywood blockbuster, the controversy ultimately led to the demise of
Blaxploitation. Just as quickly as
Blaxploitation movies burst onto the cinematic landscape, they vanished,
casting many of the movement’s major players into relative obscurity. Importantly, left an indelible mark on
popular culture as is evidenced by the period’s sustained influence in domains
like filmmaking, television, new media, music, and fashion.
This issue
of the Journal of Popular Culture will focus on Blaxploitation in terms of its
significance in the 1970s, as well as the myriad ways in which the movement has
and continues to influence popular culture.
The essays will go beyond traditional conceptions of Blaxploitation with
the distinct goal of helping to fill in the gaps that exist in the scholarship
focusing on this highly important, yet oft overlooked period. For example, what do films produced during
this movement in the 1970s reveal about filmmaking and the African American
experience at that time and beyond? Who or what was exploited during this
period? How does the movement continue to influence media forms like television
series, video games, and new media? What
has Blaxploitation’s impact been on hip-hop music? How did/does inform World
Cinema?
Manuscripts
fitting this issue’s theme are sought from a broad array of disciplinary
orientations, including (but not limited to) film and television studies, new
media studies, the humanities, political economy, communications, cultural
studies, sociology, and marketing.
Deadline
for Submissions:
Please send
abstracts (500 words) to novotnyl@iastate.edu and gbutters@aurora.edu by
September 1, 2018.
Completed
articles will be due January 14, 2019, and should be between 5000 and 7500
words in length. Authors should consult The Journal of Popular Culture’s Submission Guidelines for details on format and citation style.
Editors:
Novotny Lawrence & Gerald Butters
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