Traditional media were for a long time seen as institutions that had to avoid challenges to the system in order to guarantee the maintenance of the social structure, which was dependant on broad consensus around certain issues. Making news was key to the social construction of reality in a complex world (Tuchman, 1983). The impact of the media on public opinion, approached at first as a desirable influence for the functioning of society (Lippmann, 2011), was later identified as an instrument of control and propaganda (Herman & Chomsky, 2013). However, the media have also proven to be essential in questioning discourses of power. Alternative journalism has offered a discordant as well as rigorous proposal of framing reality (Couldry & Curran, 2003; Barranquero Carretero & Sánchez Mocanda, 2018). And, occasionally, media outlets have also been responsible for the generation of dissent in the public sphere, promoting social protests (Milne, 2005). The expression of dissent has been strengthened thanks to the digital media (Loader, 2018), which have given rise to connective actions (Bennett & Segerberg, 2012); this is, online mobilizations that coexist with collective action in offline world, as the anti-racial protests in the US or the new impetus of the feminist movement have recently shown.
But dissent expressed on the Internet often establishes problematic relationships with factual truths, as COVID-19 denialism has demonstrated in the first pandemic of the post-truth era (Parmet & Paul, 2020). Digital sphere has emerged as a perfect ally for the dissemination of hoaxes and misinformation (Magallón, 2020; Salaverría et al., 2020), conspiracies that tune in with messages delivered by celebrities and politicians such as Bolsonaro (Ricard & Medeiros, 2020) and Trump, who first talked about “alternative facts” to deny data provided by journalists, discredited as fake news.