*CFP* "ORGANIZATIONAL IDENTITY REPRESENTATION ON ONLINE PLATFORMS", NEW ISSUE 2021, REVISTA ACTA UNIVERSITATIS SAPINETIAE, COMMUNICATIO SERIES

For its 2021 issue, the journal Acta Universitatis Sapientiae, Communicatio expects original research articles discussing organizational identities. Editors encourage approaches dealing with the definition of organizational identity, mapping connections and interferences of online and offline identities, the construction and representation of online organizational identity.

 

Under the circumstances of globalization, the economic and social actors are interacting louder than ever, and everyone would like to gain the attention of their environment in the intensifying communication noise. Emphasizing uniquenessand distinctiveness are common ways of capturing attention both for individuals and for organizations. There is a broad array of branding efforts made by organizations and public figures worth exploring. The online platforms offer a supporting space for the intensified multi-directional communication (OECD, 2019); the economic and social actors are striving to represent their identity in order to appear similar to the others and at the same time outstanding, original, and distinctive.

The issue of organizational identity construction and representation has grown opportune again since the spread of online platforms (Horowitz, Freberg, 2016). The online messages of organizational identity are effective forms of communication, and yet defining online identity from the perspective of different target groups, is a territory to be explored. 

 

Research shows that conveying clear and unique organizational identity messages contributes to gaining stakeholders’ trust and stimulates performance (Horowitz, Freberg, 2016). The organizational identity involves the assumption of a certain world view and values, which enhances the relation of the various target groups – such as customers, investors, employees, competitors, local communities, governments etc. – connecting to the organization. It is at the same time questionable whether the organizational identity is planned cognitive structure, or is it rather a changing, continually forming collective creation of both the organization and its stakeholders.

 

Finally, how do online platforms – with its autonomous ways of operation – affect and form everything we consider organizational identity?

Full manuscripts submitted by August 31, 2021

Publication by December 31, 2021

The length of an article should be between 5000-7000 words, including references, appendix and/or other notes. To be considered for publication, the article must be prepared according to the aims of the journal, and conform to the instructions for the authors.