*CFP* "IDENTITY IN THE VISUAL", 7TH EUROACADEMIA INTERNATIONAL CONFERENCE

"Identity in the Visual"

As part of the 7th Euroacademia International Conference

The European Union and the Politicization of Europe

Bruges, Belgium, 25 - 26 January 2019

Panel Organizer: Daniela Chalániová (Anglo-American University, Prague)

Ever since the so-called linguistic turn in the 1970s, majority of research on identity in political and social sciences has been focused on language and text - as language has been considered the primary tool for meaning formation, and ideas exchange. Today, we are twenty years from a digital revolution of the 1990s, which on the one hand, made communication faster, more efficient and more global, on the other hand made the linguistic exchange just one of many possibilities. While arguably some visual elements such as symbols and flags have been recognized as important for collective identification, the impact of journalist, fashion and travel photography, films, comic books and documentaries, billboards and brands, sports and arts has largely been neglected by mainstream political science scholars, who viewed images as something rather suspicious. However, with increasing interest in the visual/aesthetic aspects of political and social life (the so called visual/aesthetic turn of the late 1990s) it is only logical to take a hard look at identity beyond language, that is, from an interdisciplinary visual perspective.

Images, just like words, are able to communicate norms, meanings and values, they polarize as well as unite communities, identify who is in and who is out. Images communicate meanings through logic of association, rather than logic of argumentation as texts often do, appealing to our emotional rather than logical cognition. Images trigger the unconscious processes of stereotyping and value judgments associated with them, effectively constructing affiliation or differentiation, a Self and the Other, with behavioural consequences. Therefore, analysis of visual material in connection to identity should occupy a more prominent place among identity scholars.  Political and social science, however, lacks in tools of visual analysis, therefore it needs to broaden its scope into other disciplines such as communication studies, arts and history, cultural studies, media studies, theatre, iconography, semiotics, marketing and advertising, public relations, fashion, photography, cinematography, etc.

Thus, this panel aims at a more inclusive interdisciplinary approach to identity building, especially in terms of the empirical scope. The goal is to collect empirical as well as theoretical and methodological papers on political and social identity, focused on visual aspects of identity construction.

Suggested topics may include/but are not limited to these:

• Film and Visual Identity 
• Role of images in multilingual collectivities identity construction 
• Role of images in multicultural/multinational collectivities identity construction 
• Role of sports as visual performance in identity narratives 
• Emotional appeal of images, symbols and representations 
• American presidential election and the public image of the candidates 
• Presidential election and the public image of the candidates 
• Constructing the democrats/the republicans in the media 
• Political branding and electoral campaigns 
• Media campaigns of the European Parliament 
• Statues and monuments of national identity 
• Treatment of minorities in films visualizing the Other 
• National cinema and national identity 
• Images of patriotism 
• Fashion statement as a declaration of belonging 
• Folk costumes and clothing in contemporary national identity narratives 
• Visualizing the gender

While the papers suggested here approach identity from a social-constructivist perspective, other approaches and criticisms are welcome.

For complete information before applying see full details of the conference.

You can apply on-line by completing the Application Form on the conference website or by sending 300 words titled abstract together with the details of contact and affiliation until 10th of December 2018 at application@euroacademia.org