*CFP* "RADIO'S SECOND CENTURY: A READER", CHAPTER BOOK

As radio enters its second century of serving the news, information, and entertainment needs of listeners around the world and despite seismic shifts both internally and externally, it has remained a very robust and vital media industry. Undeniably, the radio industry has witnessed extraordinary changes and challenges since the passage of the Radio Act of 1927, and it remains a primary mass media outlet around the globe.

Recent research indicates that 91% of Americans, or243 million people, aged 12+listen to radio weekly, 53%listen to online radio monthly from mobile phones and computers, and81%listen to radio when they are in automobiles. Research also indicates radio continues to have the ability to appeal to new listeners. Millennials, those born between 1982 and 2004, are now the largest share of the radio audience. Moreover, UNESCO asserts: “Radio is the mass media reaching the widest audience in the world.” There are more than 40,000 radio stations worldwide. Undeniably, despite numerous challenges, radio is thriving. This book will explore and explain how the radio industry has been able to remain relevant.

Research from both national and international perspectives of the radio industry will be evaluated. Specifically, the book will examine issues that have played a pivotal role in radio’s evolution and may specifically focus attention on: 

1. technological changes and challenges (internet, mobile, and satellite); 
2. legal, regulatory, and ownership policies; 
3. a shifting and dynamic audience; 
4. management/sales; 
5. programming; and, 
6. the history of the industry. 

All research methods and theoretical approaches will be considered.

Specific Topics that Could be Explored: Digital music, Pandora, Spotify, iHeartRadio, SiriusXM, Apple and Digital Music, Radio’s partnership with Cumulus, Radio Advertising, Radio Listener Demographics (Teens, Millennials, GenX, BabyBoomers), Performance Fees, Connected Cars, HD Radio, Social Media, Radio Automation and Localism, etc.

Chapter Guidelines:

20-25 pages, Times New Roman 12 pt. font, APA style guide.

Seeking a few more chapters to include in the book below to be published by Rutgers University Press. This book is already under contract.

If you have a completed study that is relevant, please consider submitting it for possible publication.

Editor:

John Allen Hendricks, Stephen F. Austin State University (jhendricks@sfasu.edu)