This issue
of On_Culture aims to explore the concept of distribution across disciplines,
opening the scope from media studies and global history to the study of culture
at large. By combining it with broader issues such as agency, digitality, or
knowledge production, the issue will seek to capture distribution in its multiplicity
of (political) implications, contexts, infrastructures, and applications.
As a
concept and topic for the study of culture, distribution, from Latin
distribuere (= to scatter, to deliberately share, or to hand out a unit of
something to some recipients), can point to a variety of flows of objects.
These may range from material goods and media formats to ephemeral opinions,
but can also point from power structures or the dissemination of knowledge to
the traveling of cultural works and theoretical concepts. Distribution is thus
ideally situated to grasp changing landscapes of cultural production, academia,
knowledge institutions, and social relations more generally. How is
distribution conceptualized, how is it structured, and which agents can influence
the direction of movement? Distribution opens up associations to hierarchical
systems and traditional forms of supply. It, however, also allows to broaden
the scope to non-linear processes of circulation, to egalitarian forms of
sharing and mobilities against the grain.
In recent
years, media studies have shifted questions of distribution into sharper focus,
especially in regard to media productions and the emergence of digitally
distributed audiovisual content. Points of interest have not only been the
narrative innovations this entailed, but also the power structures which these
new networks of content dissemination inevitably include – and the possible
means of subversion. This complex also includes the establishment of new
economies that rely on self-distribution, as for example YouTube or Twitch
performers navigate dynamic media ecologies seamlessly. Moreover, content has
become accessible through highly transmedial story-worlds that make use of
multi-faceted distributing systems, from toys, websites, and comics to TV series,
video games, and various avenues of feature films. This poses questions of
media specificity and challenges the ways we can address this specificity
across formats, platforms, and materialities.
Distribution,
from the perspective of the study of culture, can also help to shed light on
varied processes in the political realm in the last years, touching upon the
ubiquity of “fake news,” walled-off filter bubbles, live-streaming of protests
and altercations with police, or other forms of non-hierarchical sharing. These
processes, although different in form, all point towards a revolution of means
of distribution of knowledge, experiences, and ideologies – be it via
algorithms, personal preference, or innovations in technology. New media
distribution opportunities and patterns carry with them a great emancipatory
potential, as they allow for the breaking up of traditional power structures,
possibly even for the reversal of long-standing power hierarchies. For the case
of the distribution of knowledge, this extends well into the digital realm:
Disruptive elements such as, for instance, the open access and open science
movements that call for a democratization of access to knowledge shake up
traditional forms of knowledge distribution by powerful publishing houses with
their long-established gate-keeping mechanisms.
Such
current processes can be placed within a historical lineage of increasing
global exchanges and circulations of people, ideas, and resources. The
international or global turn in the study of history has emphasized a focus on
transnational connections and on negotiations taking place between global and
local scales. Many historical examples need to be seen against the background
of highly hierarchical colonial models of distribution, with mobility between
continents determined by Western economic and political interests. Taking major
historical transformations since then into account, the continuing exertion of
neo-colonial power is nonetheless still reflected in questions of political
interference, migration, and access in the digital age – and thus central to
the issues under discussion.
Further
possible topics include but are not limited to:
- Historical surveys of distribution patterns – from material goods to cultural artefacts
- State regulation of distribution and censorship
- Subversive forms of distribution: counter-publics, fan cultures, black markets
- Forms of distribution and their ability to shape, alter, or arrange content
- New critical and theoretical approaches to distribution, e.g. platform studies
- Global circulations from a historical perspective: e.g. knowledge exchange, colonial negotiations
- Labor of distribution
- Digital distribution and questions of access (Open Access, Open Science, Open Data, etc.) and critical responses
If you are
interested in having a peer reviewed academic article featured in the next
issue, please submit an abstract of 300 words with the article title, 5–6
keywords, and a short biographical note to content@on-culture.org (subject line
“Abstract Submission Issue 8”) no later than March 31, 2019. You will be
notified by April 15, 2019 whether your paper proposal has been accepted. The
final date for full paper submissions is July 15, 2019.
Please
note: On Culture also features a section devoted to shorter, creative pieces
pertaining to each issue topic. These can be interviews, essays, opinion
pieces, reviews of exhibitions, analyses of cultural artifacts and events,
photo galleries, videos, works of art … and more! These contributions are
uploaded on a rolling basis, also to previous issues. Interested in
contributing? Send your ideas to the Editorial Team at any time:
content@on-culture.org
About
On_Culture: The Open Journal for the Study of Culture
On_Culture: The Open Journal for the Study of Culture (ISSN: 2366–4142) is a biannual,
peer-reviewed academic e-journal edited by post/doctoral researchers and
professors working at the International Graduate Centre for the Study of
Culture (GCSC) Giessen. It provides a forum for reflecting on the study of
culture. It investigates, problematizes, and develops key concepts and methods
in the field by means of a collaborative and collective process. On_Culture is
dedicated to fostering such engagements as well as the cultural dynamics at
work in thinking about and reflecting on culture.
The journal
consists of three sections: peer-reviewed academic Articles, Essays, and the
afore-mentioned Perspectives. On_Culture brings new approaches and emerging
topics to the (trans)national study of culture ‘on the line’ and, in so doing,
fills the gap between ‘on’ and ‘culture.’ There are numerous ways of
filling the gap, and a plurality of approaches is something we always strive
for.
Contributions
to the Perspectives Section are possible at any time. So if you’re interested
in contributing also to one of the previous issues, please get in touch with
our Editorial Team at content@on-culture.org. Call for Abstracts Archive.
Please
note: As a commitment to the open access to scholarship, On_Culture does not
charge any Article Processing Charges (APCs) for the publication of your
contribution.
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