MeCCSA PGN
Conference 2019
July 1-2,
2019, Bangor University
Delivery
technologies become obsolete and get replaced; media, on the other hand,
evolve. –Henry Jenkins (2006: 13)
The changes
that have taken place within any aspect of media over the last several decades
have been immense; some areas of the field are all but unrecognisable following
such drastic adaptations and alterations. It is these adaptations, these
changes, the evolution of media itself that is the theme of this conference.
‘Media evolution is a cultural process; it does not follow a grand plan either,
but sometimes the direction and speed of the development can be – more or less
– planned’ (Stöber, 2004: 485-486). However, ‘recent developments in literature
as well as in literary theory… have posed new challenges to established
theories and concepts’ (Reinerth and Thon, 2016: 11), and as such we must
ourselves evolve both creatively, and academically. Elements of media evolutions
are the focus of this conference but such a topic can be interpreted in a
multitude of ways; fields of research such as narratology, practice-based
research, creative practice, film studies, game studies, performance analysis,
etc. are but a few of many examples.
Marshall
McLuhan stated that ‘the personal and social consequences of any medium – that
is, of any extension of ourselves – result from the new scale that is
introduced into our affairs by each extension of ourselves, or by any new
technology’ (1964: 7), and therefore as technology evolves, media evolves with
it. For the MeCCSA PGN Conference 2019 we invite proposals for presentations,
performances, or media works (maximum of fifteen minutes) that address or
contribute to any of the areas of research mentioned above but also any further
fields that might apply. We will also consider workshop/panel proposals (up to
fifty minutes) that address such elements of media with particular interest to
practical application within the industry. Proposals may be from an academic
discipline but we are equally welcoming of proposals from outside the academy
especially if submitted by those with experience within the industry.
Many fields
of research within the greater disciplines have the potential to overlap, and we
welcome submissions from interdisciplinary sources and experimental
practitioners. Though candidates are not limited to this list, below are some
example areas that candidates may present on:
- Evolution of Media
The
examination of how differing forms of media have evolved and adapted with
passing time and how these changes affected both the industry and creative
output.
- Evolution of the Creator
The
examination of how the creators of media have needed to adapt and change over
time; script writers, novel writers, short-story writers, directors, producers,
etc.
- Evolution of the Recipient
The
examination of the evolution of the audience. Impact of changes that have taken
place in film and TV audiences, video-game players, internet users, students in
a classroom, readers of novels and short-stories, listeners to podcasts and
radio broadcasts, etc.
- Evolution of Practice
Examinations
of changes in the creative process, how creators view their own work critically
and build from it, including in particular practice-based research within
academia.
- Evolution of Communication
The
examination of communication in relation to media and the ways in which such
communications have evolved and adapted with changing technology and content.
- Evolution of Culture
The
examination of evolution of wider culture in regards to media, changes within
society or expectations that have in turn altered the forms of media
popularity. This could be narrowed to cover only a sub-culture or portion of
society at large, including minorities.
- Evolution of Experience
The
examination of how media has evolved to heighten its impact and the ways in
which it can affect a recipient(s). How experiencing a form of media has
changed with time and technology.
- Evolution of Enhancement
How forms
of media have enhanced one another in order to change the ways in which it is
interpreted and received, elements of ergodic literature, virtual reality
systems, augmented reality systems, etc.
Proposals/Deadlines
The MeCCSA
PGN Conference 2019 will be a large conference in which presentations,
workshops, and keynotes speeches will be given over a two-day period with the
aim of constantly building discussion between attendees for the advancement and
application of theory and practice methods. Given the expected number of
attendees it is highly likely the conference shall run parallel sessions,
though the keynotes and some workshops will run alone. Please send proposals
(200-400 words) to MECCSAPGN2019@bangor.ac.uk by 5pm, 8thApril 2019. Proposals
should be for a 15-minute presentation (followed by time for questions after
the talks) or for a 50-minute workshop/panel (please include a brief rationale
for the workshop/panel and abstracts for all papers, including authors and
affiliations). All conference spaces will have access to a lectern, computer,
and projectors with speakers as standard but if any specialist technology
should be required this should be specified within the proposal.
In
addition, Networking Knowledge (the journal of MeCCSA Postgraduate Network)
will publish a guest edition with papers delivered during the conference in
late 2019 or early 2020. We would like to encourage delegates to write the full
version of their papers for further peer review and potential inclusion in this
special edition. Full papers submitted by 24 June 2019 will enter the Best
Paper Award competition. The paper(s) that receives this award will be included
in the guest edition of the journal.
We look
forward to receiving your submissions, and if you have any questions please
email us at MECCSAPGN2019@bangor.ac.uk.
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