You are
invited to submit papers to the 2019 issue of the International Review of Communication and Marketing Mix, IROCAMM, on Business Communication and
Marketing.
Companies
are constantly placing efforts on correctly communicating about their products,
services and activities, not only to sell, but also to function. This concern
arises the need of knowledge from a variety of theoretical, empirical and
applied perspectives, about a wide range of topics within the field of studies
on commercial communication and its relationship with the rest of the marketing
mix variables: price, product and distribution. Therefore, each of the fields
of communication within a business, as a variable of the marketing mix and its
respective influences or consequences, such as commercial advertising and
public relations of commercial companies, become of extreme importance for the
business strategy. Price and distribution variables themselves, always from the
point of view of their influence on communication, are also part of this
strategic branch of study.
The aim is
to publish papers relevant to business and commercial communication with
methodological rigor and research results.
Topics of interest include:
- commercial advertising
- market research
- corporate communication
- public relations
- commercial distribution
- product design and sales
- pricing policy
- sponsorship
We welcome
original submissions: articles, essays and book reviews.
Further
information on submission structure and instructions.
Submission
deadline: Full papers must be submitted before June 31st, 2019, to be
peer-reviewed.
Publication:
September 2019
Editor:
Gloria Jiménez-Marín (University of Seville, Spain). info@irocamm.com
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