*CFP* "JOURNALISM ON THE EDGE", SPECIAL ISSUE, JOURNALISTICA

The concept of “blurring boundaries” and “boundary work” (Carlson & Lewis, 2015) has become a common way to address the challenges to journalism in an age of increased digitalization and commercialization. The argument behind the concepts is that the many changes journalism is experiencing in the 21th century cause a constant reflection amongst practitioners and researchers as to what journalism is today and also what it is not. One way to address the tension that blurring boundaries bring to the field of journalism is to focus on so-called “critical incidents”. Critical incidents refer to events or developments that lead journalists to reconsider “the hows and whys of journalistic practice” (Zelizer, 1992). Critical incidents serve as events that ignite debates about journalism and forces reconsideration, rearticulating or reinforcement of boundaries either by new legislation or revised ethical standards (Tandoc et. al. 2019).

We are looking for contributions to address the question of “critical incidents” and journalism’s changing boundaries, in particular, but not exclusively in a Nordic context. Topics addressed could, e.g., be journalistic scandals and transgressions, blurring boundaries between journalism and PR, native advertising, automatization of journalism, the growing importance of a non-traditional journalistic job market and the arrival of fake news and “alternative facts”.

*CFP* “(TRANS)FORMING MAGAZINES, SIXTH MAPPING THE MAGAZINE 2020 CONFERENCE

Sixth Mapping the Magazine Conference 

(Trans)Forming Magazines 

2-3 de julio de 2020

Lusófona University,

Lisboa, Portugal

The sixth Mapping the Magazine conference will be held at Lusófona University in Lisbon, Portugal, July, 2nd and 3rd, 2020. We are now inviting submissions on the theme (Trans)Forming Magazines.

The organizers seek proposals for individual papers on topics related to magazine research from many disciplines (Media and Communication, Journalism, Critical and Cultural Studies, Gender Studies, Sociology, Linguistics, English, History, Visual Communication, and others). The MtM 2020 conference seeks to explore questions including but not limited to:

*CFP* “CASES ON NORDIC PUBLIC RELATIONS AND MARKETING COMMUNICATIONS”, CHAPTER BOOK

The Nordic geographic region encompasses Denmark, Finland, Iceland, Norway, and Sweden, as well as Greenland and the Faroe Islands (part of the Kingdom of Denmark) and the Åland Islands and Svalbard. There can be elements of a shared culture and language, but it is by no means a homogeneous region either.

Home to innovative companies both large and small, this region can surprise the unwary who discovers just what products and services can have a Nordic origin, being exported from a relatively small country in northern Europe. How do these companies work to establish and enter new markets?

Objective

This proposed book will highlight export-focussed marketing communications and public relations activities undertaken by Nordic-based companies (including subsidiaries of multinationals) that are used to drive export sales and generate product/service awareness. A mixture of case studies and theoretical/research-based chapters should provide academic and practitioner-focussed knowledge that is accessible and actionable for all.

*CFP* "NORDIC PERSPECTIVES ON PLACE BRANDING", SPECIAL ISSUE, JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT

Nordic place branding is an emerging field of academic research and practice. Place branding's evolution, expansion, and geographical spread in the Nordic region have been studied in several ways, however these studies have not fully explored the peculiarity of the Nordic context and its characteristics. The limited scope of previous studies on place branding paired with a widespread international interest for the “Nordic” as a geographical place, moral orientation, and discourse calls for more research into the global relevance of Nordic place branding. In this special issue, our aim is to collect, examine, and systematise diverse instances of the Nordic place branding tradition. How can “Nordicity” in place branding be defined and what can we learn from it? Moreover, it deals with how the Nordic place brand travels, that is to say, ways in which the Nordic is appropriated and incorporated into international place branding practices and the conflicts that may arise when the Nordic travels. We invite contributions to the special issue that unpack the specificity of “Nordicity” in regard to place branding by – for instance - offering novel, points of critic, modes of analysis, novel conceptualisations of and ways to translate and transform Nordic place branding to an international context. Unpacking Nordic place branding reveals historical and contemporary stereotypes of national and regional differences. The special issue aims to examine the values, ideologies and practices that the Nordic countries have used to construct themselves with particular relevance for place branding. Such claimed values include cooperation, consensus, solidarity, democracy, freedom, social cohesion, and gender equality. Contributions may well scrutinise the social, cultural and geopolitical reasons to why these values historically have been emphasised in the region. 

*CFP* "BUSINESS COMMUNICATION AND MARKETING", 2019 ISSUE INTERNATIONAL REVIEW OF COMMUNICATION AND MARKETING MIX (IROCAMM)

You are invited to submit papers to the 2019 issue of the International Review of Communication and Marketing Mix, IROCAMM, on Business Communication and Marketing.

Companies are constantly placing efforts on correctly communicating about their products, services and activities, not only to sell, but also to function. This concern arises the need of knowledge from a variety of theoretical, empirical and applied perspectives, about a wide range of topics within the field of studies on commercial communication and its relationship with the rest of the marketing mix variables: price, product and distribution. Therefore, each of the fields of communication within a business, as a variable of the marketing mix and its respective influences or consequences, such as commercial advertising and public relations of commercial companies, become of extreme importance for the business strategy. Price and distribution variables themselves, always from the point of view of their influence on communication, are also part of this strategic branch of study.

The aim is to publish papers relevant to business and commercial communication with methodological rigor and research results. 

*CFP* "NUEVAS FORMAS DE COMUNICACIÓN: PUBLICIDAD INTEGRADA", REVISTA MEDITERRÁNEA DE COMUNICACIÓN

Revista Mediterránea de Comunicación / Mediterranean Journal of Communication invita al envío de textos para el monográfico. En los últimos años, el sector publicitario se ha transformado debido a la combinación de medios y formatos que se adaptan a las nuevas formas de consumo. La inversión publicitaria se está trasladando a la esfera digital y el sector busca nuevas estrategias de comunicación. Los usuarios integran en su consumo mediático tanto medios convencionales como digitales y los anunciantes quieren respuestas que no diferencien ambas categorías. 

En este sentido, la publicidad integrada permite combinar la estrategia y creatividad, manteniendo un enfoque pluridisciplinar que permita desarrollar campañas que alcancen al público objetivo en diferentes dispositivos. Esta forma de entender la publicidad requiere la puesta en marcha de una creatividad que incluya historias de marca en formatos no intrusivos que aporten valor. Igualmente, la estrategia permite una planificación de campaña que maximice la cobertura y afinidad con las audiencias. El propósito final será que el usuario obtenga una experiencia que cree un vínculo con la marca. 

*CFP* "AUTORREGULACIÓN PUBLICITARIA. LA PROTECCIÓN DEL CONSUMIDOR FRENTE A LA COMUNICACIÓN COMERCIAL", REVISTA MEDITERRÁNEA DE COMUNICACIÓN

Revista Mediterránea de Comunicación / Mediterranean Journal of Communication invita al envío de textos para el monográfico. La autorregulación publicitaria es más rápida, más barata, más eficaz y eficiente que la regulación estatal (Boddewyn, 1985) por lo que los sistemas de autorregulación y los códigos de conducta se han implementado en la mayoría de países como la forma más adecuada de velar por el cumplimiento de la legislación y de los principios que deben regir la profesión publicitaria. Así, dada su destacada función social en defensa de los consumidores, la Comisión Europea estableció un modelo de Buenas Prácticas en Publicidad basado en cuatro componentes: eficacia, independencia, cobertura y financiación.

Sin embargo, la autorregulación no solo debe ejercerse una vez el anuncio ha llegado al destinatario y, por tanto, cuando el posible perjuicio ya se ha producido sino que debe establecerse desde el inicio del proceso publicitario cuando las agencias deben supervisar lo que dicen en las campañas que presentan a sus clientes. Por otro lado, dentro de un marco más general de rendición de cuentas y de la responsabilidad social de los medios de comunicación, éstos deben establecer filtros eficaces para evitar emitir o publicar anuncios ilícitos o irresponsables que pudieran perjudicar al destinatario, afectando la relación de los medios con su audiencia. 

*CFP* "LA PUBLICIDAD EN LA ERA POST-GOOGLE", REVISTA TRÍPODOS

Las transformaciones que ha sufrido internet en los últimos años hacen que este medio, a pesar de su aparición relativamente reciente, se encuentre ya en una fase de madurez. La rapidez con que se han ido sucediendo estos cambios ha dejado poco margen para reflexionar sobre las implicaciones que estos han supuesto para la comunicación publicitaria y todos los actores que intervienen. El objetivo de este monográfico es, pues, repensar internet en el marco de la comunicación publicitaria y valorar cuál ha sido su efecto en los consumidores, las marcas y las agencias. Así, mientras los usuarios convierten su propia marca personal en un negocio, las empresas encuentran nuevas formas de rentabilizar sus productos y aprenden a comunicarse con sus consumidores de forma simétrica. 

En paralelo, el sector profesional trata de adaptarse a las nuevas reglas del juego a través del replanteamiento de sus estructuras empresariales y organizativas o de la consolidación de nuevos roles profesionales, a caballo entre la informática y la comunicación. Por su parte, el sector educativo se ve forzado a revisar –una vez más– sus planes de estudio, a fin de garantizar que los estudiantes adquieran las habilidades y competencias que demanda el sector profesional.