Mostrando entradas con la etiqueta social marketing. Mostrar todas las entradas
Mostrando entradas con la etiqueta social marketing. Mostrar todas las entradas

8 de junio de 2021

*CFP* "COMUNICACIÓN POLÍTICA Y TECNOLOGÍAS APLICADAS: DESINFORMACIÓN, NOTICIAS FALSAS Y VERIFICACIÓN DE HECHOS", NÚMERO 112, REVISTA RAZÓN Y PALABRA

La facilidad de propagación de las noticias falsas en la sociedad digital constituye un peligro para la salud o la economía, pero también para la democracia en su conjunto. Esta es una consecuencia más de la popularización de la computación, de la robotización o de la segmentación algorítmica. En el marco de la Comunicación Política, sus consecuencias nocivas preocupan a instituciones, medios de comunicación y ciudadanía, muy especialmente en época electoral.

La crisis originada por la pandemia de COVID-19 ha generado un debate sobre la necesidad de establecer mecanismos de control que eviten la desinformación, así como el desarrollo de instrumentos que permitan verificar hechos. El “fact-checking”, pues, es una de las principales tareas de la comunicación, constituyéndose como pieza angular de la responsabilidad social: automatiza la corroboración de las noticias a través de la detección de la fuente, del análisis de contenido y de la dirección de los distintos flujos informativos. Y es que, en este contexto de miedo colectivo, la proliferación de datos inexactos y la utilización con fines de intoxicación de las redes sociales por parte de actores políticos erosiona la estabilidad social, la convivencia pacífica y las bases sobre las que se construyen las democracias liberales, también las iberoamericanas.

29 de abril de 2021

*CFP* "GENDER AND MEDIA MATTERS. WIDENING THE HORIZONS OF THE FIELD OF STUDY", INTERNATIONAL CONFERENCE

Gender and Media Matters. Widening the Horizons of the Field of Study

International Conference

October 15-16, 2021 – Sapienza, University of Rome Sapienza, (online and in-person)

 

Although there appears to be an abundance of literature and opportunities available for discussion on the topic of gender and the media, «researching the gender-media dyad is still an important project for media scholars» (Ross 2010, p. 3). This topic remains significant for several reasons. First is the complex and rapidly evolving nature of media products, technology and actors. The current media landscape and its cultural dimension are constituted by the accumulation and juxtaposition of content, media forms, production and consumption practices, and everything in between. Stale and stereotyped images continue to exist, alongside more innovative and critical content created through processes of remixing, sharing, co-creation and contestation (Banet-Weiser, 2018; Bolter, 2019).

30 de julio de 2020

*CFP* "MI AVATAR Y YO. AUTORÍA EN ENTORNOS DIGITALES", XXIII CONGRESO DE LA ASOCIACIÓN ALEMANA DE HISPANISTAS 2021

Sección 1: Mi avatar y yo. Autoría en entornos digitales
24-27th February, 2021


La Universidad de Graz invita a participar en la Sección 1 de este congreso, que se celebra del 24 al 27 de febrero de 2021 en Graz (Austria). El objetivo en esta sección es debatir las múltiples encrucijadas entre el entorno digital y la autoría literaria, y reflexionar sobre los conceptos de (no-/hiper-)autoría (colectiva) que surgen y se transforman en estos entornos y desafían las nociones tradicionales de autoría.

Las redes sociales y otros entornos digitales suponen un cambio cultural importante en la manera de relacionarnos y comprendernos como sujetos. Para la literatura, los entornos digitales suponen formas nuevas de producción, distribución y recepción que desafían los conceptos tradicionales de la autoría y la creatividad.

6 de abril de 2020

*CFP* “EMBRACING DIFFERENCE", THE BARCELONA CONFERENCE ON ARTS, MEDIA & CULTURE, IAFOR 2020

Embracing Difference
17-20 de Septiembre de 2020

IAFOR is very excited to be returning to the vibrant city of Barcelona, and continuing our relationship with the University. Barcelona is one of Europe’s most diverse and exciting cities, that has long been at the intersection of different cultures, religions, languages and peoples. Its rich intellectual and artistic traditions have made the city the home to writers, visionaries, artists and dissidents of all backgrounds. 

It continues to be a place where ideas and ideologies jostle for position, conservatism and change, a place of questioning and subversion; high, low, popular culture and counterculture. As a city it has embraced difference and been forced to embrace difference like few others, and its long history and its present attest to, and contextualise questions of independence, globalisation and belonging, as issues driven by regionalism, nationalism and ethnocentrism play out in the city’s political arenas.

20 de marzo de 2020

*CFP* "GAMES AND PERSONA", SPECIAL ISSUE, PERSONA STUDIES JOURNAL

Games have provided players with many opportunities to experiment with identity in ways that have fundamentally shaped social media platforms. As Apperley and Clemens (2017) have argued, networked digital media have embraced the avatar as the predominant form for the presentation of the public self online. Games also have a vibrant role in the performance of the self that is affectively charged. Because of this, games and persona interconnect beyond the virtual self of the avatar, through esports, cosplay, wikis, criticism and review and many other mediated forms of expression. 

The interaction between games and persona represent agency in the negotiation of complex personal, public and intimate selves which collapse the remnant distinctions between the online and off. Game developers, for example, from mainstream legends to ‘indie’ heroes and aspiring innovators, like most workers in the creative industries, must maintain online personas as part of their professional lives. The demand for such personas results in complex interactions and micro-publics between peers, colleagues, fans and consumers that are now routine to the firmament of participatory culture, with serious potential for success and controversy.

21 de enero de 2020

*CFP* “DIGITAL MEDIA STRATEGIES”, SPECIAL EDICION, PRISM JOURNAL

As journalism undergoes a profound redefinition and reorganization of its field of activity (Rusbridger, 2018; Nielsen, 2016; Bell, 2014; Anderson et al 2013; Clarke, 2013; Jorge, 2013; McChesney & Nichols, 2010; Leonard & Schudson, 2009), aggravated by a seemingly unending crisis; as well as the media relations — which despite being an embryo of Public Relations (Cutlip, 1994), has always been a more effective tactic for projecting services, institutions and personalities into the public space (Bernays, 1971) — have been losing weight in strategic communication processes (Ribeiro & Jorge, 2018). We need only go back 10 years to remember that there was no promotion and reputation building without the backing of news in the media; media agencies hired journalists or students of journalism to format promotional content according to journalistic conventions (Maat, 2008; Lewis et al, 2008; Kopplin & Ferraretto, 2001). Throughout the history of the persuasion industry (from ancient press agents to publicists or public relations), media relations have always been the most effective and therefore most profitable areas (Lloyd & Toogood, 2015). Macnamara, 2014; Miller, 2008).

With the arrival of social networks, promotion was no longer the hegemonic control of press and communication advisors, as individual citizens began to have the ability to disseminate information to a considerable number of people with a single click (Castells, 2012; 2009; Wu et al, 2011). The creation of opinion makers has also become democratized and we have all witnessed the proliferation of the huge tribe of influencers who often enjoy a following greater than personalities of the highest political, cultural or sporting sphere (Ekdale, 2019), as well as any citizen with no specific education in the field. Information-building or unrecognized reputations can often surpass mainstream audiences of “big media” (Allcott & Gentzkow, 2017).

31 de diciembre de 2019

*CFP* “DISCOURSES ON THE FUTURE OF FOOD”, 2ND BIENNIAL CONFERENCE ON FOOD & COMMUNICATION 2020

23-25 de Septiembre, 2020


Keynote speaker Prof. Josée Johnston, University of Toronto

Food features as a powerful cultural signifier, often evoking associations with issues of gender, class, race and power. Food-related activities, such as grocery shopping, meal preparation, and eating, along with the public and private spaces in which these activities occur, provide the basis for many of our complex daily communicative practices.

Food is also located at the core of some of the most challenging social issues of our time, often manifested in oppressive relations of inequality, and in the placement of food at the center of calls for social justice. Today, cumulative food-related crises and controversies have become central to ongoing attempts to address the health of the global population and the planet.

20 de diciembre de 2019

*CFP* “CRITICAL DIGITAL AND SOCIAL MEDIA STUDIES”, CHAPTER BOOK

Critical Digital and Social Media Studies is an established book series edited on behalf of the Westminster Institute for Advanced Studies and published by the University of Westminster Press (UWP). We invite submissions of book proposals that fall within the scope of the series.

After the publication of twelve titles in the series (and several others commissioned for 2020) we invite submission of book proposals (adhering to the guidelines set out below) as one document with one full chapter for book titles in the range of 35,000-80,000 words. The books in the series are published online in an open access format available online without payment using a Creative Commons licence (CC-BY-NC-ND) and simultaneously as affordable paperbacks. We are able to publish a number of books in the call without any book processing charges for authors. Potential authors are welcome to contact the series editor outside of the initial time frame of this call for book proposals but should note that priority for funding support for suitable projects will be given to those proposals meeting the deadline. There is a preference for the submission of proposals for books whose writing can be finished and that can be submitted to UWP within the next 6-15 months. In the event of a surplus of strong proposals preference will be given to single-authored book proposals over edited volumes.

3 de septiembre de 2019

*CFP* “CASES ON NORDIC PUBLIC RELATIONS AND MARKETING COMMUNICATIONS”, CHAPTER BOOK

The Nordic geographic region encompasses Denmark, Finland, Iceland, Norway, and Sweden, as well as Greenland and the Faroe Islands (part of the Kingdom of Denmark) and the Åland Islands and Svalbard. There can be elements of a shared culture and language, but it is by no means a homogeneous region either.

Home to innovative companies both large and small, this region can surprise the unwary who discovers just what products and services can have a Nordic origin, being exported from a relatively small country in northern Europe. How do these companies work to establish and enter new markets?


Objective

This proposed book will highlight export-focussed marketing communications and public relations activities undertaken by Nordic-based companies (including subsidiaries of multinationals) that are used to drive export sales and generate product/service awareness. A mixture of case studies and theoretical/research-based chapters should provide academic and practitioner-focussed knowledge that is accessible and actionable for all.

24 de junio de 2019

*CFP* "SOCIAL MEDIA, SAFETY AND HEALTH PROMOTION IN THE WORKPLACE", CHAPTER BOOK


Twelve years after social media’s entry to mainstream communication, occupational health and safety (OHS) practitioners seem hesitant in adopting this method of information sharing.

Using examples from related disciplines - such as health promotion and disaster management - this edited volume will highlight the opportunities for harnessing social media strategies in OHS.

Social media, when used well, can be a powerful and persuasive communication channel: it enables the presentation of information in multiple forms and modes; it facilitates fast and meaningful interactions between people, organisations and stakeholders; and it can cut through other communications clutter in entertaining ways.

Individuals, industry, governments and other relevant organisations and disciplines, such as health and disaster management agencies, have, to varying degrees, utilised social media successfully.