Much of
what the world knows about America is constructed and spread by global American
or Western media, particularly global mass cultures such as Hollywood, VOA,
ABC, and CNN among others. This theory is not unconnected to American media’s
ideological and cultural domination of foreign markets in Europe, Asia,
South-America and Africa. As noted by Thussu (2000), prominent American media
organizations such as CNN and VOA have “power to mould the international public
opinion. [Their] version of world events is likely to define the worldviews of
millions of viewers around the globe”.
Meanwhile,
most of these global American media – which claim to be windows into America –
are arguably bias or simply selective, as they have a relatively myopic focus
on their country of origin. Some of them, like Hollywood and CNN, deliberately
function more like “America’s advertising department” and are thus predestined
to perpetually portray America in a positive light. Others often overlook
salient negative news that may, to an extent, damage the image of America. A
good illustration of this truism is the fact that, issues like poverty – which
affects over 15% of the American population – have rarely attracted the
attention of the American media – a situation Medina (2013) decries in his
online article titled “About 15% of Americans live in poverty, why is no one
talking about it?”
In view of
this bias nature of both local and global American media, it appears
interesting and timely to explore how non-American media cover and represent
America. There is, in this regards, need to explore the extent to which
non-American media organizations de-construct, endorse or “re-construct”
American media’s portrayals of the U.S. and Americans as well as the dominant
aspects of “Americaness” these foreign media are interested in. This book will
offer broad perspectives, case studies and methods of studying how America is
represented in Third World media as well as in some other non-American mass
media, ranging from cinema and comics, to TV and advertising.
Objectives
This book
is aimed at providing different perspectives on non-American media’s
representation of the U.S.A. and Americans. These perspectives may be
historical, religious, socio-cultural and political among others. The book
equally seeks to explore such representations in diverse media notably cinema,
television, games, magazines, comics, photojournalism, advertising and online
platforms among others.
Target
Audience
The target
audience of this book will consist of students, scholars, media practitioners,
policy makers, international relation experts, politicians and other
professionals in representation research.
Recommended
Topics
- American authenticity in non-American media
- Historical perspective on foreign media’s representation of America
- The American dream in Asian, African or Latin-American media
- Portrayal of America by pro-Islamist and Arab media
- Representation of America in non-American religious communication
- America and American identities in war films
- American politics in non-American media
- Image of American politicians in non-American media
- Americaness vs Europeaness in Third World media
- American capitalism versus communism in non-American media
- American capitalism vs African communalism in non-American media
- American vs non-American representation of the U.S. (case studies are encouraged here)
- Audiences perceptions of non-American media’s representation of America
- Americans’ perception of foreign media representation of the U.S.
- America’s influence on non-American media portrayal of the U.S.
- Representation of America on online platforms
Submission
Procedure
Researchers
and practitioners are invited to submit on or before September 30, 2018, a chapter
proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of
his or her proposed chapter. Authors will be notified by October 15, 2018 about
the status of their proposals and sent chapter guidelines. Full chapters are
expected to be submitted by December 31, 2018, and all interested authors must
consult the guidelines for manuscript submissions at prior
to submission. All submitted chapters will be reviewed on a double-blind review
basis. Contributors may also be requested to serve as reviewers for this
project. Note: There are no submission or acceptance fees for manuscripts
submitted to this book publication, Networked Business Models in the Circular
Economy. All manuscripts are accepted based on a double-blind peer review
editorial process. All proposals should be submitted through the eEditorial
Discovery®TM online submission manager.
Submit your proposal online. Note: There
are no submission or acceptance fees for manuscripts submitted to this book
publication:
Important
Dates
September
30, 2018: Proposal Submission Deadline
October 15,
2018: Notification of Acceptance
November
30, 2018: Full Chapter Submission
January 19,
2019: Review Results Returned
March 5,
2019: Final Acceptance Notification
March 30,
2019: Final Chapter Submission
Editor’s
Contact:
Floribert
Patrick C. Endong, Department of Theatre, Film and Carnival Studies, University of Calabar, Nigeria. floribertendong@yahoo.com
Publisher:
IGI Global (USA)
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