Not unlike other media, television is undergoing major
changes. The Internet, as well as the possibilities of digitisation and
storage, has contributed to the transnational circulation of content and, most
importantly, the development of over-the-top (OTT) media services. These new
digital portals (Lotz 2017), or streaming services, offer a library of
audio-visual productions online without the intermediary of a distribution or
broadcasting company. OTT services therefore act as gateways to a wide range of
audio-visual content, without having to rely on a schedule (Lotz 2017; Wayne
2017; Johnson, 2018), which changes our perception of the medium and deeply
influences the modes of production, distribution and reception of television itself.
In the new industry of Internet-distributed television (Lotz
2017), it goes without saying that the multinational company Netflix currently
occupies the most enviable position. Even though contents offered by this
streaming company are not only “televisual”, Netflix’s influence on
contemporary TV productions is undeniable, and has even been documented by a
significant number of scholars. Several topics have already been addressed,
such as the question of algorithms and Netflix’s system of recommendations
(Gomez-Uribe et Hunt 2015); Netflix’s role in the broader history of television
(Jenner 2014, 2018); the multinational company’s production/distribution
strategies and their impact on viewing habits (Matrix 2014); or the brand image
and branding strategies of streaming platforms (Wayne 2018). Whole books are dedicated
to the study of Netflix and its history (Keating 2012), its specific modes of
production and distribution, its users’ viewing patterns (Barker et Wiatrowski
2017), or its impact on the television industry (McDonald et Smith-Rowsey 2016,
Jenner 2018, Johnson 2018).
However, this centrality of Netflix within academic
publications conveys a rather restrictive view of our media ecosystem, almost
as if Netflix was the only platform available. Indeed, publications on new
forms of Internet-distributed television mostly focus on Netflix, even when
they are published outside the United States. This situation leads us to ask:
what about other OTT media services or streaming platforms? What about local
media industries? What is the situation of other portals, whether they
originate from the United States or elsewhere, and how do they manage — or not
— to secure a position in the new industry? On the flipside, how do traditional
broadcasters –– which, it must be reminded, are still in operation today – are
influenced by streaming services and their in-house productions, and how do
they try to secure (or preserve) a position for their own company? Also, in
this era of multi-platform viewing practices, what are the various consumption
and viewing habits adopted by viewers?
This issue of Kinephanos seeks to better understand the
advent of OTT media services (portals) and the new ways of viewing/distributing
TV productions, by trying to look beyond (or beneath) Netflix in order to
provide a more complete picture of our current TV industry. By deliberately
putting aside the most popular platform, trying to think “outside the box”,
this issue wants to encourage reflection on other streaming services and topics
related to OTT, and, by doing so, to promote diversity (whether geographic,
cultural, or generic). This issue of Kinephanos is multi-disciplinary, and
therefore open to many different forms of analysis and approaches
(institutional, aesthetic, sociological, narratological, political, cultural,
feminist, queer, reception-based, etc.).
Articles may cover, but are not limited to, the following
topics:
- Other streaming platforms and websites, their economics, operations, catalog, etc.,
- The state of national televisions in the context of increasing competition with streaming services;
- The regulations in different territories regarding streaming services;
- The state of linear/traditional television (broadcasting, cable industry). The viewing habits related to linear television, and/or those adopted for streaming services and websites;
- The circulation of contents on different platforms and websites;
- Economic, political, or social issues related to new forms of over-the-top television;
- Thematic, aesthetic, narrative (etc.) analyses of TV shows developed for portals other than Netflix, and/or their influence on other media;
- The development of original content for streaming services, that is,
- TV shows commissioned and/or produced by those companies in order to be distributed exclusively (or primarily) on their platform;
- Since “failure studies” can also help us better understand our media industry, we are also interested in articles documenting cases of streaming services that failed or went bankrupt –in other words, that did not find their audience.
Please send an abstract, between 300 and 500 words
(excluding references), in English or French, by February 28th, 2019, to belanger.audrey@uqam.ca and boisvert.stefany@uqam.ca
The abstract must specify the topic and the object(s) of
study, along with the preferred methodology. Don’t forget to indicate key
bibliographical references, your name, email address, and your institutional
affiliation.
Selected contributors will be advised by email. Full papers
will be submitted by summer 2019, and the exact calendar will be communicated
to the accepted authors.
The issue will be released at the beginning of 2020.
Edited by Audrey Bélanger and Stéfany Boisvert
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