Production
studies has emerged as a vibrant field in contemporary media studies. The work
of John Caldwell, Michael Curtin, Toby Miller and Mette Hjort have contributed
to developing conceptual and theoretical approaches to the field, working
simultaneously on both global and local levels of policy and production
management. This work paves the way for a media studies that addresses the
internal machinations of an industry often exhibiting egalitarian and liberal
values on a textual level while the reality of working conditions tends to
diverge considerably from these optimistic projections.
While there have been
studies of above-, across-, and below-the-line labour in the Nordic media
industries, these tend to be focused on communicating with highly specialized
interest groups (journalists, regulators, film producers, social media
marketers etc). A much more 'convergent' approach to the labour of
professionals in the Nordic media industries is clearly required as boundaries
between roles and levels of professional specialization are increasingly
blurring.
Journal of Scandinavian Cinema has prioritized this emerging field for an upcoming special
issue focused on the Nordic creative/media industries. The Nordic countries,
especially, pose highly complex challenges for production studies as they
continue to be predicated on significant levels of public funding and strict
but egalitarian labour regulations. The roles of private capital, competition
with imported products, the challenges of digital platforms, as well as an
inherently limited scope of the domestic markets of all five countries,
translate into a complex media environment where production labour and the
constitution of professional roles is constantly revised, or indeed,
precarious, as Curtin and Sanson (2015) would argue – this, despite the fact
that these countries are often promoted as exhibiting some of the more stable
and sustainable societal infrastructures globally. This, in turn, provides the
issue with a unique angle on production studies in that it highlights the
cultural constitution of Nordic production management, labour conditions,
cultural policy and, even, the ability to evaluate how these dynamics are
eventually reflected in screen content.
The issue
encourages submissions on the following themes and also welcomes work
outside/combining these areas:
- The role of film institutes
- The centrality of public broadcasting infrastructure in Nordic media environment
- Welfare politics (egalitarian opportunities and educational incentives)
- Gender politics and labour management (Bechdel test and Sweden; rejection of quotas and Denmark)
- “Me Too” and institutional change
- The role of regional film funds
- Film consultants as stakeholders and tastemakers
- The comparative lack of tax incentives in the Nordic countries
- The role of producers in a publically aided production environment
- Film schools and professionalisation of media labour
- Digital platforms and DIY attitudes
- Crowdfunding and other prosumer tactics
- Vimeo and ‘unprofessional’ media
- Labour laws and unionization
- Specific technical roles (ie. score composer, line manager, caterer, VFX artist etc.)
- Diversity (the consolidation of minority cultures professionals – the Sami etc.)
Projected
timeline for contributions:
Proposals
of 500 words maximum – 31 March 2019
Full
article submission (8000 words maximum) – 30 October 2019
All
contributions will undergo double blind peer review with publication planned
for July 2020.
Please
email the editors to discuss potential contributions:
Sarah Atkinson (Kings College London) sarah.atkinson@kcl.ac.uk
Olof Hedling (Lund University) olof.hedling@litt.lu.se
Mette Hjort
(Hong Kong Baptist University) mettehjort@hkbu.edu.hk
Pietari Kaapa (University of Warwick) P.Kaapa@warwick.ac.uk
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