The CMC
Research Sub-Committee is delighted to announce this year’s call for papers to
be presented at the 2019 Children’s Media Conference in Sheffield on both the
3rd and 4th July.
The
Research Strand of the Children’s Media Conference (CMC) is a crucially
important and popular part of this annual event, which attracts over 1200
children’s media professionals to Sheffield every year. The conference will
take place from the 2nd to the 4th July in 2019. The Research Sessions will be
held on both the 3rd and 4th July.
The content
shared in the research sessions is eagerly anticipated by delegates and the
research strand’s role is to provide valuable insights and thought-provoking
research to the children’s media community.
The research presented may also be incorporated into other related
conference sessions, to disseminate it more widely.
The wide
variety of topics discussed at the conference can be seen in last year’s programme.
2019
Conference Theme: “Limitless”
The
conference theme for 2019 is “Limitless” The theme allows for sessions which
explore the breadth of possibility in children’s media from imagination and
storytelling to new platforms and original content, including user-generated
content. Although not all sessions necessarily address the theme specifically,
all presenters and producers will be asked to consider how they can make their
content relevant to it.
We’re
especially interested in research that will help delegates achieve their
creative and commercial goals. Insight into children’s behaviours and
perspectives as well as data that helps to inform decision-making and strategy
will be particularly useful. Our aim is to present a varied menu of research
sessions, appealing to delegates from all corners of the industry and so
welcome submissions from academic, institutional and commercial sources. We are
keen to hear your thoughts of suitable, relevant and thought-provoking content that
can be shared.
Submission
Criteria
Over the
years we have been able to identify the types of sessions that achieve the most
success with the audience at the conference. Below is an outline of the
submissions considerations we ask of our research agencies and academics and
where possible your submissions should reflect the following: Relevance
to the audience (please look at the delegate guide from last year to give you
an impression of the wide range of delegates who attend CMC)
An emphasis
on findings, not methodology (this is the key to a successful
presentation). Each research session
lasts only 30 minutes, presentations need to move directly to “value added”
outcomes
Clear and
concise action points for the audience to take away and be able to use from the
research Long-term
research which enables us to understand the past better and explore and project
the future better
Wide
research which brings good statistical evidence to bear and provides a good
basis for market understanding
Fresh
insights which are relevant to today’s children’s media landscape
A unique
angle/area which has not yet been explored
Academic
research that will have completed [at least data collection] by May/June 2018,
at the latest, in time to be integrated for the conference
We are open
to submissions relating to children aged 0-16 years of age
For the
purposes of contrast you can also compare the sessions headed “Research” in the
2017 and 2018 programmes (audio and in some cases video versions of the
sessions are available)
PLEASE NOTE
Research
sessions from Wednesday 3rd July will be repeated on Thursday 4th July and so
you must be available to present on both days.
Submission
Process and Deadlines:
- Please submit a 600-word abstract detailing your proposed research topic including where appropriate objectives, methods and potential outcomes.
- Submit your entry to Shazia Ali/Btisam Belola, the CMC Research Strand Producers, at the following email addressresearch@thechildrensmediaconference.com by Monday 11th March 2018.
- Submissions will be reviewed by the CMC Research Advisory Sub-Committee. The committee members are from a variety of backgrounds; Research, industry, academia, client-side and agencies. Successful applicants will be notified by Friday 22nd March 2018.
- If you are selected, your session producer will need a summary of the key findings and insights from your presentation by Tuesday 28th May.
- Your final presentation will be required by Friday 14th June. This is to allow the producers to identify any other sessions that the research content may be further utilised. This will increase the coverage your research session will have across the conference.
- All organisations offering research for this strand are offered an in-kind sponsor status at CMC. The presenter of the research is provided with one free pass to the whole conference, plus one further pass in recognition of the sponsorship status. The CMC Sponsorship Coordinator will email you with an in-kind sponsorship agreement. By Tuesday 28th May you need to send Lauren Bartles lauren@thechildrensmediaconference.com 1 jpeg company logo and 1 eps company logo for use in print and on the CMC website.
- Research sessions will take place on Wednesday 3rd July and will all be repeated to maximise their potential audience, on Thursday 4th July.
Key Dates –
2019
Proposals
to be received by Monday 11th March
Successful
Applicants notified by Friday 22nd March
Top-line
Findings and key insights Tuesday 28th May
Logos
submitted Tuesday 28th May
Final
Presentations submitted Friday 14th June
Presentations
at Conference Wednesday 3rd and Thursday 4th July NB.
We will
publish all the presentations and associated audio recordings on the CMC website immediately after the conference.
Please tell us if any elements of your planned presentation will not be
suitable for this. We can accept a redacted version of your presentation to
remove images or video of children, for example, but if you are unable to share
the bulk of your presentation on the CMC website, we will not be able to accept
your submission.
The CMC research sessions will benefit from full technical support. This means that all
presentations will be stored centrally and so you will not be able to present
from your own PC or Mac. The deadline for submission of final presentations is
Friday 14th June to allow the conference organisers to upload and check the
presentations.
The CMC PR
agency DDA Blueprint will be seeking new research, which stimulates press
interest in the run-up to the conference.
Again it is important for us to know if your research is embargoed or
should not be featured in this way.
It is your
responsibility to clear with research subjects and partners your right to
present the research at the conference (and if possible online) and to clear
all content in your presentation fordisplay at the conference to a live
audience.
Please
ensure you are able to present on both Wednesday 3rd and Thursday 4th July. If
you have any issues with availability then please let us know when you submit
your abstract.
For further
clarification please email:
- Shazia Ali (Producer, CMC Research Strand)
- Btisam Belola (Producer, CMC Research Strand)
SUBMISSIONS:
to research@thechildrensmediaconference.com
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