*CFP* CALL FOR BOOK CHAPTER ON MEDIA RHETORIC

The book aims to provide an insightful, easy to understand, approach to an emerging field. It is committed to assume a multidisciplinary viewpoint and summon up developing domains within contemporary rhetoric in order to offer the reader a comprehensive assessment of Media’s persuasive dimension.

Also, it puts into prominence the role of Rhetoric in the configuration and practice of Media Studies as well as evidencing the new possibilities Media introduced in rhetoric and persuasion processes.

The edited book will present the state-of-the-art research providing a useful (conceptual and methodological) tool. His goal is to provide a starting point to the study of the many forms by which media takes us to think, feel, and act.

The Media Rhetoric book calls for a comprehensive collection of essays by international scholars and media rhetoric practitioners, opening up a space for dialogue between the academy and industry. This interdisciplinary book will be informed by fields including rhetoric, digital rhetoric, visual rhetoric, advertising rhetoric, captology and procedural rhetorical. Together they can offer an insightful perspective on the manifold expression the media persuasion takes today.

Chapters in the following areas of research are welcome:

• Captology
• Procedural Rhetoric
• Digital Rhetoric (including online rhetoric, websites and Blogs)
• Visual Rhetoric
• Advertising Rhetoric
• Online Persuasion (including Social Media)
• General Persuasion and Rhetoric in VideoGames
• Case studies on Media Rhetoric

Proposals should be sent by email (in a PDF document) to the Editor (sammateu@gmail.com) March 1st, 2019.

They should include an abstract (250 words) and a short contributor bio (three paragraphs including institutional affiliation, position and recent publications).

Chapters are expected to be approximately 6000–7500 words.

Please note that the submission date for full papers is October 4th, 2019.

The book is due to the end of 2020.

Book edited by Samuel Mateus (Madeira University).

Contributors can address all inquiries and questions to: Dr. Samuel Mateus (sammateu@gmail.com)