Public diplomacy, which is the intersection field of international relations and communication disciplines, is an important concept that has been included in the political communication literature of the 21st century. The basis of public diplomacy, which is defined as the strategic communication management of a state for foreign peoples, is based on Joseph Nye's “soft power” concept mainly. Historically, cultural diplomacy activities started with the establishment of Alliance Française in 1883, and many communication activities carried out in the First and Second World Wars had the characteristics of public diplomacy activities, although not called as public diplomacy. The transformation of the propagandist communication form of the Cold War era with the new communication technologies of the 90s also has changed the concept of public diplomacy.
The one-way communication form of traditional public diplomacy has become a research-based, planned, and proactive communication method according to the results of the research in today's new public diplomacy. The actors and application areas of New public diplomacy, in which targeted messages are delivered to specific audiences, have diversified. “New public diplomacy is about building relationships with civil societies of other countries and facilitating networks with non-governmental parties inside and outside” (Melissen, 2007: 22). Civil society is one of the most important actors of this new public diplomacy and is an efficient tool for transmitting soft power.
In this new process involving civil society, public diplomacy is interested in areas such as culture, education (exchange programs and language teaching), economy, tourism, faith, health, humanitarian aid, music, and food, and gives its messages on these issues. Citizen diplomacy and digital diplomacy concepts are also among the elements of new public diplomacy.
The subjects, and case studies that will be examined in the context of strategic communication in this issue, following the conceptual, philosophical, and applied nature of the new public diplomacy, should be submitted to asancar@gsu.edu.tr with a minimum of 6000 and a maximum of 9000 words. Articles are written in French, English and, Turkish will be evaluated. No payment from the authors will be expected. Subject headings can also be other than those suggested below.
Suggested Topics
- New Public Diplomacy
- International Public Relations of States
- International Political Communication
- National Reputation
- International Reputation Management
- Cultural Diplomacy
- Citizen Diplomacy
- Humanitarian Diplomacy
- Faith Diplomacy
- Health Diplomacy
- Tourism Diplomacy
- Digital Diplomacy
- Science Diplomacy
- Gastro-Culinary Diplomacy
- Music Diplomacy
- Corporate Diplomacy
- Environmental Diplomacy
- The Role of National Brands in Public Diplomacy
- The Role of Turkish TV Series in Public Diplomacy
- Public Diplomacy and Cinema
- Public Diplomacy and Television
- International News Management in Public Diplomacy
- Public Diplomacy and International Publishing
- Opinion Leaders in Public Diplomacy
- Public Diplomacy and Lobbying
- Public Diplomacy and International Events
- Use of Advertising in Public Diplomacy
Deadline for Acceptance of Full Papers: 15th October 2020
Publication Date of the Special Issue: January 2021
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