With Disney+, Apple TV+, and NBC's Peacock joining
Netflix, Amazon Prime, HBO Go, Hulu, Crunchyroll, ESPN+, and CBS All Access,
industry observers and tech writers have declared that we now live in an era of
“peak streaming TV.” Yet, even as this surfeit of services promises easy access
to immense archives of video content - both past and present - it is worth
asking what gaps, fissures, and fractures might exist within these collections;
for it is in examining what is purposely left out, left incomplete, or rendered
inaccessible – in other words, what is “unseen” – that gives us insight into
the institutional power dynamics and political-economic decision making that
constitutes these archives as repositories of owned or licensed content, as
bundles of commercial assets, and as systems of thought. As television
continues to evolve from a mass medium to a personalized, highly mobile media
form, and as streaming services promote their platforms as founts of endless
content, issues of access, profit, representation, and curation become
particularly salient.
Economically, Netflix’s novel cost-plus business model
has upended the traditional deficit financing model favored by studios. This
model allows Netflix to produce a more diverse library, yet a shallower depth
for its more cost-prohibitive original series. Additionally, the unique
production model has contributed to a recent wave of vertical (AT&T-Time
Warner in 2018) and horizonal (Disney-Fox in 2019) integration, resulting in
bundling, vaulting, or selective windowing. Furthermore, such integration
typically results in a narrowing of creative diversity.
At the same time, a convergence of preemptive
corporate PR, cancel culture, and genuine social education has led to the
exclusion of material that bears the problematic assumptions of earlier ages.
Disney, for example, chose to omit Song of the South (1946) and to implement
content warnings for other classic films on its Disney+ archive rather than
re-editing the content, as Warner Bros. has done with its own problematic
material. Elsewhere, episodes of popular and profitable syndicated television
shows (Community, 30 Rock, It’s Always Sunny in Philadelphia, The
Office, Scrubs, and The Golden Girls) have been excluded from streaming
services for similar reasons, while episodes previously omitted from DVD and on
demand services (Married…With Children, Family Guy, The X-Files, The
Simpsons, The Boondocks, and Seinfeld) have reappeared on streaming
platforms.
We understand “unseen” content in four distinct ways:
1) issues of absence and presence relating to representation and identity, 2)
political-economic formations and their impacts on the archive and archive
access, 3) material that has been removed from the archive by the distributor
as either a preemptive or reactive measure to audience voices, and 4) broad and
varying levels of “user access” to streaming libraries.
This collection seeks to provide a space of inquiry
into these issues regarding television, the archive, and institutional power.
In search of an understanding what is present by revealing what is absent, the
editors of this collection seek essays that explore and interrogate issues of
television’s “unseen” from methodologically diverse perspectives.
Contributions to this volume might include (but are
not limited to) explorations of
- Contemporary examples of character absence, building on strong legacy of LGBTQ+ scholarship
- Streaming series whose accessibility is lost when a streaming channel declares bankruptcy or sells licensing rights to network channels
- Impact of horizontal and vertical integration on the production, distribution, and discoverability of media content
- The production logic of television pilots
- Re/purposing content: windowing, versioning, discoverability (UX design)
- Licensing/creation models (cost-plus vs. deficit financing)Audience agency/curation of the archive
- Political economic decision making
- Getting lost in the pile of algorithmic logic within the archive
- Cancel culture and trigger warnings in streaming libraries
- Invisibility of historical archives
- The “reappearance” of previously excluded content
Submission Guidelines:
Please send an abstract of no more than 350 words,
along with a brief bibliography (3-5 sources) demonstrating the proposed
chapter’s theoretical foundations, and a short biography (75 words) by October
1, 2020 to Andrew J. Salvati (asalvati@drew.edu), Jonathan M. Bullinger
(bullinger@geneseo.edu), and Steve Voorhees (voorhees@mccc.edu).
Please include “Unseen Television Submission” in the
subject header, and copy all three editors on initial submissions and any
further correspondence.
Chapter Guidelines:
Once abstracts are collected, they will be proposed to
the publisher, Intellect, for a collection to be include in their upcoming Unmade Film & Television series. After abstract acceptance from the
publisher, authors will be asked to write chapters of 7,000 to 7,500 words
including references by an agreed-upon date to be determined (depending on
publisher’s timetable).
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