Emerging Technologies and Creative Industries
29 de Junio de 2020
Confirmed keynotes:
Professor Graham Thomas, Section Lead for Immersive Content, BBC R&D
Professor Mandy Rose, Director of DCRC, University of the West of England
Professor Darren Cosker, Director of CAMERA, University of Bath
We invite proposals from a range of researchers, makers, designers and producers to showcase their research and creative practice, critically and creatively exploring how the uniqueness of emerging technologies is reshaping approaches to research across the creative industries.
Today’s emerging technologies present a unique proposition for the creative industries. Often characterised as disruptive innovations against the backdrop of enduring creative processes, emerging technologies such as virtual reality (VR), augmented reality (AR), robotics, artificial intelligence (AI), projection mapping, location-based content, motion capture and spatial audio present rich avenues for the creative industries, gradually transforming media experiences. However, they also pose new kinds of methodological challenges for researchers and makers.
Academia and industry alike are now working towards developing an innovative set of aesthetic categories, terms, concepts, practices and methodologies to make sense of the uniqueness of emerging technologies in and across the creative landscape. With much research across the disciplines of media, performance, art, computing and beyond increasingly exploring the creative potential of emerging technologies and platforms, it is key that we also better understand the necessary approaches to researching these kinds of technologies and platforms.
How, for example, can we best engage with the innate hybridity of immersive technologies, given the way that VR or AR experiences incorporate elements from performance, games, film, gallery installations and even theme parks? What is the impact of this hybridity on our ability to define immersive technologies as an object of study? If AI is re-imagining relationships with daily life, then how is this technology reshaping research practices? More broadly, how do emerging technologies such as motion capture and projection mapping impact our interpretation of audience or user responses across the creative industry landscape? And is now the time to develop new kinds of hybridised research methods that better reflect emerging technologies?
This conference aims to engage with these questions by exploring the ways in which different disciplines and different corners of the creative industries are approaching the task of researching emerging technologies and their audiences, spanning VR films, experiential AR games and live experiences, AI and robotics, location-based transmedia productions, and so on.
Proposal topics may address, but are not limited to:
- Platform-specific research into emerging technologies (e.g. VR film, AR games/apps, AI platforms, creative robotics, motion capture technology, spatial audio works, etc.)
- Sector-specific research into emerging technologies (e.g. performance industry, film and television industry, games industry, computing industry, etc.)
- Creative/practice-based approaches to working with emerging technologies (e.g. how can AI/automation practices enhance or facilitate forms of creativity?)
- Theoretical approaches to researching emerging technologies (e.g. new frameworks)
- Innovations in industry approaches to researching emerging technologies and their audiences (e.g. current trends and tensions in R&D contexts, start-ups, etc.)
- Emerging and cross-disciplinary forms of audience research in the context of emerging technologies (e.g. across media studies, performance studies, psychology, etc.)
All creative work or papers presented at the conference will be considered for publication in a Special Issue of the International Journal of Creative Media Research (IJCMR), edited by the event organisers. IJCMR is an interdisciplinary, peer-reviewed and open access journal devoted to pushing forward the approaches to and possibilities for publishing creative media research.
Please send proposals of no more than 300 words (accompanied by a short biography) to Matthew Freeman (m.freeman@bathspa.ac.uk) by no later than March 15, 2020.
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