Immersive Storytelling Symposium: Opportunities for Innovation
2nd and 3rd November 2021,
Lakeside Arts, Nottingham, UK, and online
A huge amount of R&D talent is focused on the global immersive technology market, which is estimated to be worth $95-105 billion by 2023. In the United Kingdom the Creative Industries Sector Deal draws on £72 million government funding to support this new wave of innovation. The national network of Creative Industries Clusters includes XR Stories (York), StoryFutures Academy (London) and XR+D (Bristol and Bath). The Audience of the Future demonstrator programme is producing unique experiences spearheaded by renowned cultural institutions like the Royal Shakespeare Company, Natural History Museum and Royal Opera House. These initiatives are designed to establish the UK’s position in an international marketplace that encompasses everything from Dreamscape Immersive’s location-based VR attractions, to Museum of Ice Cream’s multi-sensory installations, to Punch Drunk’s immersive theatre shows. Just this small selection of examples is spread across the USA, Singapore, Dubai and China.