Media psychologists constantly expand the range of domains, themes, and questions that they address in their research. Technological innovations – digitalization, mediatization, and dynamics of convergence in particular – motivate scholars to carry out many empirical studies on users, their processing, their experience, and (co-)production of messages, and related psychological outcomes. It is the mission of peer-reviewed journals such as the Journal of Media Psychology (JMP) to serve as chronicle of this progress and as archive of the knowledge produced.
However, the strong research dynamics and persist- ing arrival of fresh empirical insights can only lead to a flourishing and effective academic field if theoretical work moves ahead as well. Much empirical work in media psychology is guided by existing general theoretical frameworks (e.g., from social psychology or cognitive psychology); other studies rest on field-specific theoretical approaches (e.g., parasocial interaction, narrative persuasion). But regardless the origin of the theoretical base that media psychologists build on, it is important for the field to accompany the empirical day-to-day research business by a reflection on where a given theoretical approach is standing.